First Urns to Be Available by Opening Day 2007

FARMINGTON HILLS, MI — (MARKET WIRE) — October 10, 2006 — Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of customized designer caskets and urns, today announced that it has moved up the production of the first-ever licensed Major League Baseball® funeral urns due to enthusiastic public response.

“When we announced in June that we would be manufacturing and marketing the first-ever official Major League Baseball funeral products, requests from the public began pouring in,” said Clint Mytych, CEO of Eternal Image. “We went back to the design table and accelerated our production so that we can bring the first urns to market in the first quarter of 2007 instead of the third quarter. The public response was both very gratifying and exhilarating and we are looking forward to making the products available in time for Opening Day 2007.”

Eternal Image will roll out the product line in waves of six-to-eight teams. The first group of urns will include all four 2006 Championship Playoff Teams — the Detroit Tigers, New York Mets, Oakland As, St. Louis Cardinals — as well as the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers and the New York Yankees. Additional groupings will be announced later in the year.

The company will also debut a corresponding line of Major League Baseball licensed caskets beginning in late 2007.

MarketWire, Eternal Image