Apple Inc. next week is expected to unveil new laptop computers — including a model that sets a new low price point for the company — as it sets its sights on one of the fastest-growing categories in the business.
The Cupertino, Calif.-based company issued invitations to media and analysts on Thursday for an event Tuesday that indicated the event would focus on its portable Macintosh line. The invitation shows a single spotlight on the company’s logo on a notebook computer.
An Apple spokesman declined to provide further details, but the company is widely expected to unveil new versions of its MacBook and MacBook Pro notebook computers, including a model that would be priced below $1,000 for the first time.
Some analysts are expecting the laptops to start at less than $800, compared with $1,099 now.