A volerlo capire davvero, non si può prescindere dalla catena di montaggio costruita da Demand Media

For now, though, Demand still needs humans — namely, writers, editors and video producers — to crank out content. That’s where its horde of more than 7,000 freelancers comes in. One person earns a few cents for taking the algorithm’s output and turning it into a headline. Another person writes the article, typically earning $3 to $15, depending on the specified length, and passes it on to a copy editor, who banks $3.50 for fact-checking and fiddling with grammar. All told, it may take less than a day, at a cost of less than $10, for a short article to move through the system and get posted on one of Demand’s sites, where it immediately starts earning ad revenue.