La parola è “credibilità”

Craig Newmark di Craigslist, sul futuro dell’informazione.

There are a lot of new technologies which already affect news consumption and future business models. As a nerd, I’m excited by the new tech, particularly mobile, including new display systems and pervasive connectivity. However, the tech is secondary, not nearly as important as repairing some current issues with trust and curation.
As a news media guy, I’m an amateur, relying on large part on people who really know the business. Frequent engagement in social media helps, and most importantly, 14 years in online customer service gives me a good feel for the ground truth and attitude online.
Trust is the new black, as I like to say. The great opportunity for news organizations is to constructively demonstrate trustworthy reporting, and to visibly do so.

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