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It’s long been an article of faith among media optimists that the shift to digital publishing would be a good thing for publishers in the long run, freeing them of the burden of their biggest costs: paper, printing and postage.
That’s why I was surprised to hear David Link, founder and creative director of the digital design firm The Wonderfactory, say, at a recent conference, that producing and distributing app-based magazines for tablet computers and other mobile devices is as costly as putting them out with ink and paper, if not more so. The problem, he told me afterward, is bandwidth. Magazine apps are large downloads. One of the biggest, the early version of Wired’s iPad edition, was around half a gigabyte.
(Jeff Bercovici, Forbes)